Alope Swimwear.  Neoprene. Amazing. the...

Our Beach Blu Contest has wrapped up and we have a winner! Lots of cool locations were suggested, but Puerto Rico takes the cake!  Lee Hart of Brand Amp did her research and told of us the Old San Juan, Bahia Beach…we like. Thanks to everyone who...

We’re on the hunt for our next store location and want your help! We’re thinking ocean.  We’re thinking sandy beaches.  A place to meet more bad ass Blu Girls.  A windy place so we can kiteboard.  Easily accessible. Think outside the box…the box being the good...

Tucked in the bluffs on the Eastern side of the Yucatan Peninsula find Tulum.  The city built by Mayans is beach front on the beautiful Caribbean Sea.  Are you imagining Beach Blu on the Riviera Maya?  We...

Located on Paradise Island in the Bahamas, find Nassau.  This city is a short travel from Miami, has sunny beaches (17, to be exact) and is a vacation hot spot…sounds like our kind of...

SOOOO, we are are going to open a new BLU…  These are our requirements 1. Must be on a  beach 2. Think Durango then pick it up and put it somewhere tropical 3. Easy to get to 4. must be kite and surf friendly 5. and lots of Fashionable peeps coming through the Winter and Spring...